Ethical Business

Code of Ethics

Our Ethics

1. Integrity and Professional Conduct

1.1. We will uphold the highest standards of integrity, honesty, and professionalism in all our coaching, training, and consulting engagements.
1.2. We will treat all clients and stakeholders with respect, dignity, and fairness, fostering a safe and non-judgmental environment for growth and development.
1.3. We will maintain strict confidentiality and safeguard the privacy of our clients, complying with applicable laws and regulations.

2. Competence and Continuous Learning

2.1. We will provide coaching, training, and consulting services only in areas where we possess the necessary qualifications, expertise, and experience.
2.2. We will continuously enhance our professional knowledge, skills, and competencies through ongoing education, training, and development.
2.3. We will stay informed about the latest industry trends, research, and best practices, integrating them into our work to deliver the highest quality services.

3. Client Welfare and Well-being

3.1. We will always prioritize the welfare and well-being of our clients, placing their interests above our own and avoiding conflicts of interest.
3.2. We will establish clear agreements with our clients, outlining the objectives, roles, responsibilities, and boundaries of the coaching, training, or consulting relationship.
3.3. We will conduct a thorough assessment of the client’s needs, ensuring that our services are relevant, appropriate, and tailored to their individual circumstances.

4. Professional Responsibility

4.1. We will maintain professional relationships with clients based on trust, mutual respect, and open communication.
4.2. We will respect the rights and autonomy of our clients, promoting their self-determination and supporting them in making informed decisions.
4.3. We will clearly define and communicate our fees, billing practices, and any potential financial or business arrangements, ensuring transparency and avoiding conflicts of interest.

5. Ethical Guidelines and Standards

5.1. We will adhere to the International Coaching Federation (ICF) Code of Ethics, available at, incorporating its principles and guidelines into our professional practice.
5.2. We will familiarize ourselves with the ICF Code of Ethics and ensure that our coaching, training, and consulting services align with its core principles, standards, and ethical guidelines.
5.3. We will promptly address any ethical concerns, dilemmas, or conflicts that may arise during our professional engagements, seeking consultation or supervision when necessary.

6. Professionalism in Marketing and Advertising

6.1. We will respect intellectual property rights and copyright laws when using or referencing materials, research, or ideas created by others.
6.2. We will maintain clear and transparent communication about the nature, purpose, and potential benefits or limitations of our coaching, training, or consulting services.

By adhering to this Code of Ethics, we commit to upholding the highest professional standards and promoting the well-being and growth of our clients and stakeholders.


International Coaching Federation (ICF) Code of Ethics. Retrieved from:

Pin It on Pinterest