When Agile Coaching Goes Awry

by Tristan

Have you ever wondered why your Agile coaching isn’t delivering the expected results?

You’re not alone.

A staggering 34% of organisations report inconsistent processes and practices as a major challenge in their Agile journey (, 2023).

Visualise this: an empty training room with an untouched whiteboard. This scenario symbolises the disconnect many organisations face, where Agile coaching sessions see low attendance due to perceived lack of value. Coaches often fall into the trap of prioritising documentation over meaningful engagement, and this misalignment leads to a cascade of issues.

In many workplaces, discussions about effective Agile practices are rare. Coaches provide broad, unspecific advice that fails to address the unique challenges each team faces. Feedback on coaching methods often meets with defensive responses, stifling any chance for constructive improvement.

Team members feel the impact deeply. There is a noticeable stagnation in skills and Agile practices, with minimal improvement over time. The coach appears distant, inaccessible, and unhelpful, creating a sense of isolation. Consequently, the Agile process itself is viewed as a bureaucratic burden rather than a framework for success.

So, how can you turn this around? The key lies in shifting the focus from documentation to genuine team engagement. Coaches need to adapt their methods to the specific needs of the team, providing tailored guidance that resonates. Encouraging open communication and fostering a feedback-friendly environment are essential steps toward continuous improvement.

Imagine the transformation: Active participation in coaching sessions, personalised advice that addresses real challenges, and a coach who is approachable and responsive. This revitalised approach can turn Agile coaching into a powerful tool for team growth and success.

Don’t let ineffective Agile coaching hold your team back. Explore our infographic below to identify common pitfalls and learn practical strategies to enhance your coaching efforts.

Call to Action: Want to see real improvement in your Agile practices? Download our comprehensive guide today and take the first step towards more effective Agile coaching.




A coach and transformation expert, bringing practicality to the forefront of every project. Holds certifications in Scrum, Kanban, DevOps, and Business Agility, and is one of the few Accredited Kanban Trainers (AKT) globally. Specialises in efficient business operations. Currently completing ICF PCC Level 2 certification.

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